Celebrating 100 Years of Achievement!
Atascadero and Joe Schwartz Centennial Special Event: As the City of Atascadero looks to its second hundred years, Atascadero citizen Joe Schwartz who also turns 100 in 2013 links the City permanently to Washington, DC and the Smithsonian Institution. Joe Schwartz is an internationally recognized Folk Photographer whose documentation of the “have-nots” of … [Read more...]

Born July 6, 1913 in the Williamsburgh section of Brooklyn, New York, Joe grew up in the poverty of the Brooklyn slums. His parents, Rose Mandel and Samuel Schwartz, were immigrants from Poland and Romania. From 1929-1933 he attended Alexander Hamilton High School, where he concentrated on commercial art, and began experimenting with an inexpensive camera. Soon after he became an activist, engaged in street politics, and became interested in proving the high value of the "have-nots". He knew that his life's work would be in photography, depicting the condition of the poor and downtrodden. After a short stint at the Pratt Institute where he learned the fundamentals of art composition, he attained a job at Haloid Paper Co. where he learned lithography. In 1936 his friend Dave Robbins led him to join the Photo League. He and the legendary Photo League (Sid Grossman was President and Eugene Smith, Dorthea Lange, and Margaret Bourke-White were among the members) shared a commitment to portraying the lives of America's working people in their urban environment, and these commitments often extended to the realistic portrayal of African-Americans as well. Joe wanted to illustrate the truth through his photography. He let his camera speak for him to show the social and economic injustice of the times. In 1939 Joe married modern dancer, Anne Paley. In 1943 he joined the Marine Corps on the staff of Leatherneck Magazine, where he served in the 5th Division as a combat … [Read more...]

March 13th, 2013 Mayor Tom O’Malley and the members of the Atascadero City Council would like to express their heartfelt condolences to the family of Joe Schwartz on his passing the morning of March 13th, 2013. Joe was an icon on the Central Coast and known around the world for his Folk Photography. He resided in Atascadero for the past 25 years, and was recently honored by the City and many local dignitaries in conjunction with the kickoff of the Atascadero Centennial Celebration, as Joe’s own 100th birthday was to be celebrated this year along with Atascadero’s. Joseph Schwartz was born in 1913 in Brooklyn, New York. Schwartz served in the Marines in World War II as a combat photographer. In the 1930s he joined the Photo League along with other notable photographers such as Eugene Smith and Dorothea Lange. For over 70 years, Schwartz documented the “have-nots” and the greats. He is an internationally recognized documentary photographer. His work has been collected by the new Smithsonian Institution National Museum of African American History and Culture, and several other museums across the country. For more information about Mr. Schwartz and his remarkable life’s work, please visit his website at joeschwartzphoto.com, or his facebook page at facebook.com/JoeSchwartzPhoto. … [Read more...]
Tuesday, February 12th, 6:00 pm
- Free to attend and the public is invited!
Presentation for Joe Schwartz at the Atascadero City Council meeting
6907 El Camino Real, Atascadero, CA
Wednesday, February 13th, 5:00-8:00 pm Atascadero City Hall Reception
- Free to attend and the public is invited!
Reception for Joe Schwartz and Atascadero’s 100th Birthdays at City Hall with a large photographic exhibit, a proclamation for Joe Schwartz, speeches, appetizers, wine tasting and music.
6907 El Camino Real, Atascadero, CA
Wednesday, February 13th, 8:00 pm
Joe Schwartz Film Fundraiser at Galaxy Theatres
A special showing of “Ordinary Miracles” to benefit diversity and inclusion programs at Cal Poly.
Tickets are $12 if purchased in advance, $15 at the door, and can be purchased online at Cal Poly’s Performing Arts Center or by calling 805-756-4TIX. (Tickets Required)
Thursday February 14th, – Friday, February 15th, and the exhibit will now be extended with hours open for public viewing on February 19th and 20th from 1-6 pm.
- Free to attend and the public is invited!
Open house and Joe Schwartz art exhibition at City Hall, 12-6 pm
6907 El Camino Real, Atascadero, CA
Friday, February 15th, 5:00 – 7:30 pm
- Free to attend and the public is invited!
Special Receptions for Joe Schwartz at Atascadero's premier art galleries: Envisions Gallery and Olive Tree will feature more of Joe Schwartz’s work and book. Visit the Barrel Room next door to Envisions for wine tasting!
Envisions Gallery: 5975 Traffic Way, Atascadero, CA
Olive Tree Gallery: 5850 Traffic Way, Atascadero, CA
For information about the Special Event:
Audrey Banks
ajbanks@atascadero.org
Tel. 805-470-3178
For information about Joe Schwartz:
http://www.joeschwartzphoto.com
Copyright City of Atascadero © 2013